Purpose Tour: Merch Spotlight


Let take flashback to to two months ago when Purpose Tour merchandise pop up shops  were happening in all the major cities New York,  Los Angeles and my hometown London. . Urban Outfitters were celebrating Justin Bieber’s successful ‘Purpose Tour‘ with exclusive merchandise, competitions and freebies .

Now the time is here where Justin Bieber launches his Purpose tour in London tomorrow night. Being a massive fan of his, I went down to Marble Arch, Urban Outfitters back in August to investigate – there were few clothing items I may want to cop onto when my show in November comes around.


In the first instance I did not even get close to grabbing anything in my size, hence why everything on me looks baggy. Although, his merch doesn’t come in xtra small and even size small is way too big. Will I have to opt for a kiddie t shirt? Probably! Nevertheless, the colours are bold but not very varied. Lots of greys, whites, blacks and hints of red. I’m the kind of person, although I wear whatever I like, I don’t like seeing everybody with the same t-shirt I am wearing. This is probably why I am still not sure about the hoodie or the shirt – a lot of people are gunna be wearing it, which means that it is not as special as I wanted it to be. I don’t know if this makes any sense but this is how I feel about it. I like that anyone can buy it though, but it just makes the merch less attractive for me.

Another thing that makes it less attractive is the price.Ranging from £40 and up. It’s pretty expensive stuff. An Old English and Gothic-style has been incorporated onto each clothing item. Each of the scripts have been implemented on items ranging from hoodies to tees, crewneck sweatshirts, a baseball shirt, and sleeveless tops. Various outerwear options are also included, featuring a coaches jacket, denim jacket, military jacket, and a bomber. The branding revolves around Bieber’s Purpose tour lingo such as “Purpose World Tour,” “World Tour,” “Sorry” and “Bieber” have then been stamped across numerous silhouettes.

So what do you think of the designs? Will you be buying any of the tour merch? Will you even be going to Bieber’s tour?


My New Youtube Channel


The moment has come, where I unveil to you – my new YouTube Channel! Well a revamp  of my old channel. An unwritten world of my blog just for you all to see. The missing pieces to my channel for over a year now – travelling, relationships, fashion, lifestyle and just crazy little vlogs of a slice of my life . It’s been a long time coming since I’ve been waiting to get all my videos out there. So come and embark on my adventure by subscribing and following me on my journey in Daffy Daydream.

P.S If I start slacking with the uploads each and every one of you have permission to kick my ass.

Dayna xox

October Wishlist


Busy as a bee – that’s me! My summer has been taken over with working all that overtime.  A month of no posts – I must say there is no excuse. With summer over and university life in full swing. I have some exciting things planned for my blog and also the revamp of my Youtube Channel – so stay tuned!

In the meantime I have collated a new wish list for the month. No surprises more makeup, more clothes and more camera equipment! Let’s get to it!

October Wish List.png1. Bestlight Photography 160 LED Studio Lighting Kit.

I’ve recently set my sights on the this ultra high powered lighting stand. The winter days are fast approaching and not enough sunlight is hitting through my bedroom window to give me that illuminated Youtube video look . An Amazon price of £26.41 is suitable for a filmmaker like me on a low budget. From the reviews, other have found this product great quality, easy to use and a great product to add to my production tool belt.

2. Morphe Brushes Color Plum Palette 

Eye makeup colours is a must for me! The autumn season calls for purple hues  I am in desperate need for a new palette. Like the Morphe Brushes Color Plum Koffee palette it offers classic neutrals to complement the plum and violet tones in this iconic eye shadow palette. I am in search for majestic and dark colour for my eyes – Halloween is almost here guys!


3. Morphe Brushes Color Koffee Palette

Eye makeup is my go-to so I am in desperate need for a new palette. Experimenting more with different brands and drifting away from my Sleek palettes, the Color Koffee Palette is an iconic palette of must have neutral hues. Cocoa and coffee browns with shimmering and matte combination of blacks. I hoping to practise signature eye looks.


4. AEO Cotton Parka

A cool outsider parka coat. I’m in need of a new coat for the winter.  The outermost layer is designed for versatility and effortless cool. It 100% cotton with a full zip front with button flap and full hood. I’m snatching this up in store at work when it’s brought down in price.

5. BRIMNES Day Bed

I am 20 year old and still sleeping in a single day bed. I’m missing out on that extra room for rolling around, stretching about and sharing. I love day beds they’re just that little bit different. IKEA has the perfect four functions in one – seating, bed for one, bed for two and two big drawers for storage.

V Fest Weekend Outfits

V Fest

Reminiscing of back to over a month ago where I had such a fun weekend away at Festival season can be seriously tricky to dress for. You want to look like you’re the fashion queen and stylish but you do have to consider battling the elements as you never know if it will be rain or shine. Not a frequent festival goer, I’ve been to a few over the years but nothing as big as V!

I knew for sure that you don’t have to wear ass shorts nor do you have to wear one of those natty flower crowns. I opted for some alternatives so let’s take a look.


Sunglasses // Valley Girl

Playsuit // American Eagle


Bodysuit // American Eagle

Flower Ears // Forever 21

Choker // Forever 21

Jeans // American Eagle


Wellies // Very

Backpack // River Island

Raincoat // American Eagle

I’ve kept this outfit outline short and sweet, I hope you guys have enjoyed it.

Dayna xox

AEO Diary: Twinning Tanks & Bralettes

AEO Diary Feature Image

Over the summer it’s been non stop AEO styling for me. I know I say this every post but I haven’t had any chance of writing or updating my blog for weeks and months now. I have put together so many outfits and taken so many photographs ready to show you guys!

My work bestie Dianne and I are elevated stylist & bra experts at work and since we have the same fashion mind set we came to work coincidentally twinning.


In this BST (Back To School) floor set at work we’re getting ready for the end of summer and the beginning of fall with monochromes, greys, beiges and maroons. Our matching tanks available in grey & beige can be found in store. (Can’t seem the find a link to purchase online). We’ve both paired up with me in Jegging Crops and Dianne in black slashed High Rise Jeggings where she’s initially cuffed the ankle.


We’re loving the braille collection in store too. Dianne’s halter neck black lace piece and my racerback grey number. In store you can find a range from classic, triangle, racerback, sporty, plunge, perky and longline.There is options to have soft padding, mesh, lace or cotton. Come in store to find the perfect, tank, bralette or jeans.

New Denim in store – including the new Super Low Jegging & 360 Degree Stretch Jeans


This has been it for today’s AEO Diary. More to come soon!

xoxo Dayna

Ready for the White Party?

Feature Image Template

Well I wish I was…  What’s the white party you ask? Well imagine the most expensive, extravagant and classiest party in town. White Parties are parties at which is not the norm for party-goers such as myself – however to dress in all or almost all white, have a fancy dinner and sit amongst sophisticated people in a candlelight setting is definitely on my bucket list.


White Parties have taken place in Miami, New York City, Chicago and most of America. In Paris, France it’s known as Dîner en Blanc – this party of the year has organisers keeping the venue and even the date tip top secret until the last minute.  So if I was invited to this exclusive social what would I wear?

dinner-party-outfit 2

I went for the crotchet look – as it’s very in this summer. A bit of lace is always nice to show off around the neck and tummy area. The flow dress is perfect for a summer’s eve, to compliment the dress I’ve paired it with basic platforms and a soft bow clutch. To top of the look, some very exclusive Tiffany & Co sunglasses with a hint of gold. Vintage or what?

Now of course I would not be attending alone – as I do have a companion of my own (my boyfriend) what would my lovely date wear?

dinner-party-outfit 1

Thanks to the inspiration of The BLK TUX I gathered some inspiration from their site for what my bae could wear for the occasion. You can check out their options for tuxedos and suits here! Pairing the gold accessories to accompany my gold statements from my shoes and sunglasses. I do love a matching couple. For the dinner he could wear the gold bow tie and then opt to change to the black later in the evening or just take it off altogether for the relaxed style. His tux is white dinner jacket  classic to elevates his look this summer. Styled with silk grosgrain peak lapels, the ivory wool strikes a subtle contrast when paired with a crisp white dress shirt.  Finally, his cap toe shoes are tailored for the dance floor of course.

How would you incorporate other colours with your own white attire. I’d love to hear what you would include in yours and your date’s Dîner en Blanc look in the comments below.

I hope you enjoyed my Dîner En Blanc style inspiration until next time guys!

My AEO Diary: 4th July Celebrations

4th July

Bringing you another AEO Diary!  Cue the fireworks, BBQ and #AEOSTYLEJuly 4th had all the team dressed up in the patriarchy colours of red, white and blue. AEO has definitely got you covered. Check out what I wore and what you can wear on this July 4th.

Marco & I Rocking Out The Stars & Stripes!

We definitely won best dressed in store. So Guys cheer on your fellow citizens in red, white and blue. We suggest our 15″ AEO Core Flex Slim Jean paired back to a AEO Seriously Soft Henley T-ShirtPlaid Shirts and slip on deck shoes. Want to show even more red white and blue pride? Dye your hair and eyebrows just like Marco!

Girls, keep your 4th of July look patriotic-chic with a red, white or blue soft & sexy sky high tee and studded, tasseled american lagged short. Keep your feet cool and ready for anything in a pair of converses and round out your look by adding a touch of sparkle with bandanas, frilly socks and flags!

Close up anyone!
Sean a.k.a Smartie

Going for an alternative look Guys take a look at this AEO Coated Canvas Fedora and our Graphic T collection!

How did you celebrate the 4th of July? Tell me in the comments below! Plus, check out our Men’s and Women’s July 4th Shops on AE.co.uk for more red, white and blue inspiration.

Keep up with the latest trends & promotion via Instagram & Twitter!


What I Wore On Holiday (Tenerife)

What I Wore On Holiday

As I’ve  yet to post about my holiday 2 weeks ago in sunny Tenerife or post as many of my holiday outfits over on my Instagram daily, I thought I’d pop all the links over on here so those who are interested in my holiday wardrobe can get involved. My holiday style is similar to my everyday style really -pretty, floral and girly.

We all dress a little differently on holiday. I had to  update my wardrobe of course before jetting off. From lying on the beach to dining out, I had to plan an outfit diary in my head.  Many brands right now have nailed the holiday trends!

Disclaimer: Some of the items I’m wearing are old or sold out but I have tried to link things that are similar where possible! For example my blue and white floral skirt  is sold out but you can get a similar dress like this one.

Shop My Wardrobe

Hollister – Bikini

River Island – Wedges // Bikini Top // Bikini Bottom 

American Eagle – Jeans // Bralette // Necklace

Valleygirl – Sunglasses 

H&M – Earrings // Skirt

Pretty Little Thing // Playsuit 


AEO Diary: Jegging Crops

Jegging Crops


With temperatures consistently changing and not as normal this summer, regardless I’m showing my ankles! I’m back in business with my AEO Diary and this time we’re focusing on my fabulous Jegging Crop collection. As a stylist now at American Eagle I’ve been inclined to try out so many combinations of jeans, so why not have a wide range of colours too. Look out for my my AEO Holiday Diary next week where I’ll be bringing 7 different outfits whilst I’m away.


You’re destined to love these low rise jeans as they’re in available in so many different colours.

Destroyed White

Charcoal Black 

Tidal Blue 

Soft Indigo

Dijon Yellow (what I’m wearing)

Blush Pink (not pictured)


Back to the crops – this look like jeans but feel like legging style is all about the super stretch. With the 11 1/4″ leg opening this skinny fit is comfortable for either a formal or causal approach. I styled this denim to reflect my weekday wear which includes striped blouse, beige fedora and black Chelsea boots. You can wear these jeans with polka dots checkered or plain tees. Try styling them with crop top or hi-neck.


On the road with my best friend Dani Saurez she helped me take these fabulous photos. I’ve featured her in my blog post today. Hopefully more collabs with her in the future. You can find and follow her blog Casual Milestones .

Dani’s Wardrobe:

Bomber Jacket – Marks & Spencer

Top – Zara

Trousers – Topshop

Socks- ASOS

Shoes – ASOS

Choker – Pretty Little Thing

My Wardrobe:

Hat – Primark

Top – Cheep (Australian)

Jeans – American Eagle

Boots – American Eagle

Bomber Jacket – American Eagle

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