Fashion · My AEO Diary

The Eagle Has Landed In the UK – Part 2

The store has been open for two whole weeks now and business has been booming. I’ve worked a total now of 35 hours shifts and the atmosphere  is always bouncy and friendly, with the music pumping fun loving pop songs. Giving that all american scene and vibe. However I am quite tired of Jason Derulo telling me how he “hears symphonies in his head” or Hoodie Allen proclaiming that there is No Faith in Brooklyn. The first few days of opening I must admit the unsurprisingly loud music did make a people spend less time in the store. All is resolved now as the DJ no longer stands at the front of the store flipping tracks like it’s a nightclub.  Unluckily for me I have to hear the same songs on loop for appropriately 4 hours straight, though I shouldn’t complain since it’s almost December and I don’t think I’ll be able to stomach the festive pop that should be implemented soon.

American Eagle Crew


My lovely work pals are quite the funny crew – cracking jokes nonetheless “R.I.P if you’re working in the stock room.” Literally talk about the most insanely hottest room in the building. I call it the human boiler- avoid the stock room at all costs. There are so many of us (170+) so forgetting people’s names is very common at moment. Oops. 

Customer Reviews

Whilst part of our work ethic here at American Eagle is being “friends first” it’s always nice to talk to the customers and find out what they think about the store and the service.

“The store is pretty big and has a great selection.” – Alex, 22









“All the ladies in Aerie were professional, youthful, and fun. I ended up spending more time and money than I planned but left the store really happy.” – Patrice, 36

“I’m a minimalist, so shopping is usually a bit of a headache for me, but once I left this American Eagle I had a smile on my face.  The associates helped me pick out the perfect outfit for a night out. I will DEFINITELY be returning to this store.” – Abbie, 21

“I had a great time, got some nice jeans straight leg, light sand coloured with a black fleece sweater.” Peter, 18

“I just went to the new store recently, in White City, where they have loots of deals like £10 off if you try on their jeans!” – Hodan, 23

“I always have the best conversations about Aerie with these girls and they always know what I need/want especially when I’m looking for the correct bra and fit.” – Steph, 19

I remember a young lady coming into the store  after a bit of a bra wardrobe malfunction and needed some emergency attire.  I was more than helpful in my search for a comfy bra for the customer which is what she was looking for. I greeted her using the famous “name exchange”; Amira explained how she wanted no push up and so I directed her to the table where I pulled out beautiful suggestions such as the Sunnie bra – lightly lined and full coverage. She admitted she was a super picky shopper, but I was patient with her. Once I finally got to the dressing room,  I gave her a  bra fitting. Such a good service we offer in Aerie and Boom!  I had her walking away with  3 bras in different colours.

“Her personality was so warm and welcoming I felt like I was shopping with a friend! She listened to my suggestions and brought exactly what I wanted and more. Because of my situation, I had some unique requests while in the dressing room; she was very understanding and personally helped me with my situation.” – Amira 40

AEO Spotlight


I did a bit of shopping myself (with my employee discount of 40% c’yeah) I bought two of the cutest tops, sized medium which is a bit odd for me as I’m a UK  dress size 6/8. The extra small and small however came out so tiny when I spread the garment across my chest to make comparisons.  The AEO Soft & Sexy Baby Tee  is a new collection of T’s designed to drape flawlessly in silky, lightweight, undeniably soft jersey.  The Vintage Boyfriend Shirt is absolutely gorgeous I instantly fell in love, it fits really snug and the material is so soft. Like his, but made just for you.

• Soft woven cotton broadcloth

• Full button front

• Straight point collar

• Chest patch pocket

• Barrel cuffs

This Week’s Promotions

  1. Take advantage of our 30% off outerwear promotion! Come down to see what all the fuss is about!
  2. Try on pair of jeans and get £10 off purchase once you spend over £40.
  3. 25% off because BLACK FRIDAY is here! There’s still a chance tomorrow at AEO Westfield for 25% off everything.


Take a read of part 1 of my AEO Diary here and look out for more of my diaries on this blog for more updates on AEO stories and store promotions and news.


5 thoughts on “The Eagle Has Landed In the UK – Part 2

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